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A Legend Reborn: Introducing the New Limited-Edition Ducati Formula 73


At On Yer Bike and Ducati Aylesbury, we live and breathe the history of Borgo Panigale. Today, we are incredibly excited to spotlight a machine that bridges the gap between legendary racing DNA and modern performance: the New Ducati Formula 73.

The year 1973 remains a cornerstone in Ducati’s history, marking the era when the brand solidified its reputation for lightweight, high-revving excellence with the 750 Super Sport. The Formula 73 is a stunning tribute to that golden age, reimagined for the modern rider.

Strictly Limited: 873 Units Worldwide
This isn't just a new model; it is a true collector’s piece. To ensure its exclusivity, Ducati is producing only 873 numbered units globally. Each motorcycle features a unique serial number engraved on the steering plate and comes with a certificate of authenticity, making it one of the rarest additions to the Ducati Heritage line.

The Spirit of '73, Reborn
The Formula 73 captures the essence of the classic racers that once dominated the track—specifically the Imola 200 winners—while packing the sophisticated technology you expect from a Ducati in 2026.

Key Performance Stats:

  • Power: 73 hp – A perfect nod to its namesake, providing a punchy and engaging ride.
  • Torque: 65.2 Nm – Delivered smoothly for effortless acceleration.
  • Weight: An incredible 183 kg (Wet Weight, no fuel) – Keeping the bike nimble and agile, true to the lightweight philosophy of the original heritage racers.

A Design That Tells a Story
The silhouette of the Formula 73 demands attention. The silver and aqua-green livery is a direct callback to the original Paul Smart racers, complete with a classic trellis frame and the iconic "translucent" gold stripe detailing on the tank—originally used by racers to check fuel levels at a glance. It balances clean, classic lines with premium billet aluminium finishes, making it a standout machine for any Ducatista.

Why Choose the Formula 73?
At On Yer Bike, we know that a motorcycle is more than just a spec sheet. The Formula 73 is about the feeling—the sound of the air-cooled Desmodue engine, the precision of the chassis, and the pride of celebrating a piece of Ducati history. It represents the very best of Ducati’s past and present, offering 70s soul with 21st-century reliability.

Join the Legacy
The Formula 73 is a testament to Ducati's enduring passion for racing and design. While these 873 units will be rare sights on the road, they represent the heart of what we do here at Ducati Aylesbury.

Keep an eye on our website or get in touch with the team at On Yer Bike to stay updated on the latest Heritage arrivals, or to explore the rest of the current Ducati range.